JOB – North

Field Marketers/Sales Agronomists – Northern Nigeria

1) Storekeeper/Store Assistant (Female Only) - Idumagbo Lagos Island Store

Location: Northern Nigeria (North-West, North-East, North-Central – including Kano, Kaduna, Sokoto, Bauchi, Jos, Minna, and other key agricultural hubs)

Job Type: Full-Time
Salary: Base Salary: ₦100,000 – ₦150,000/month, depending on location and experience. Commission, bonuses and transport allowance will be paid upon meeting the performance expectations.

About Veggie Concept

Veggie Concept is a leading provider of innovative agricultural solutions in Nigeria, committed to transforming farming through cutting-edge technologies. We specialize in drip irrigation systems, spray tubes/rain hoses, rain gun sprinklers, greenhouses, plastic mulch, shade nets, seedling trays, motorized sprayers, weeders, power tillers, farm machines and equipment, hybrid seeds, fertilizers, pesticides, and dewatering/mining/irrigation pumps etc. Our mission is to empower farmers and agribusinesses with tools to boost productivity, reduce costs, and promote sustainable agriculture.

Job Overview

We are seeking dynamic and results-driven Field Marketers/Sales Agronomists to join our team in Northern Nigeria. As a Field Marketer/Sales Agronomist, you will play a critical role in expanding our market share by promoting and selling our diverse range of agricultural products to agro-input retailers, large farms, cooperatives, and smallholder farmers. This role focuses on building strong B2B relationships with agribusinesses while supporting B2C sales to individual farmers. You will work in a fast-paced environment, leveraging your agricultural knowledge, sales skills, and local networks to achieve ambitious targets.

Key Responsibilities

Sales and Market Development:

Identify and engage B2B clients, including agro-input retailers, large farms (10+ hectares), cooperatives, and agricultural NGOs/projects, to promote and sell products such as drip irrigation systems, other irrigation systems, greenhouses, farm machines and hybrid seeds etc.
Conduct field visits and product demonstrations to showcase benefits (e.g., 50-70% water savings with drip irrigation, increased yields with plastic mulch).
Drive B2C sales by engaging smallholder farmers through local markets, trade fairs, and digital channels (e.g., WhatsApp Business).
Achieve monthly sales

Lead Generation and Follow-Up:

Generate new B2B leads through market mapping, networking at agricultural events, and leveraging cooperatives or government programs
Follow up with high-potential leads, scheduling repeat visits to build trust and close deals.
Maintain a good conversion rate

Relationship Management:

Build and maintain strong relationships with agro-input retailers, large farms, and farmer groups, offering tailored solutions and after-sales support.
Collaborate with local agricultural extension services, cooperatives, and community leaders to gain trust and access new markets.
Provide feedback from clients to improve product offerings and customer satisfaction.

Data and Reporting:

Use CRM tools (e.g., Zoho CRM, HubSpot) to log client interactions, sales progress, and lead status in real-time.
Utilize geolocation apps
Submit accurate daily/weekly activity reports, detailing leads contacted, meetings held, and deals closed.

Market Insights and Strategy:

Stay informed about regional agricultural trends, key crops (e.g., tomato, pepper, cucumber, maize, rice, sorghum etc), and government policies to tailor sales pitches.
Identify new Local Government Areas (LGAs) or states for market penetration, targeting agro-input retailers in assigned regions.
Monitor competitor activities

Training and Demos:

Conduct product training for resellers on marketing and installing products like drip irrigation kits and motorized sprayers.
Organize “Farmer Field Days” with cooperatives to demonstrate product benefits to multiple stakeholders.

Qualifications and Skills

Education: Minimum of a Higher National Diploma (HND) or Bachelor’s degree in Agriculture, Agronomy, Agribusiness, Marketing, or a related field. Holders of lesser qualifications with vast experience in agro inputs sales may be considered.
Experience: At least 2 years of experience in sales, marketing of agro-inputs or agricultural extension services, preferably in agribusiness, agro-inputs or farm technology sectors

Skills

Strong knowledge of agricultural practices, especially in Northern Nigeria (e.g., irrigation needs for tomato, pepper, maize, rice, or vegetables).
Excellent sales and negotiation skills, with a focus on B2B consultative selling.
Familiarity with CRM tools and mobile apps for field reporting (training provided).
Proficiency in Hausa and English Languages and cultural understanding of Northern Nigeria.
Ability to conduct product demonstrations and engage diverse stakeholders (retailers, farmers, cooperatives).
Tech-savvy, with experience using smartphones, WhatsApp, or geolocation apps.

Personal Attributes:

Self-motivated, results-driven, and comfortable working independently in the field.
Strong communication and interpersonal skills to build trust with clients.
Willingness to travel extensively within assigned LGAs or states, including rural areas.
Adaptability to Nigeria’s logistical and market challenges (e.g., poor roads, seasonal demand).

Compensation and Benefits

Base Salary: ₦100,000 – ₦150,000/month, depending on location and experience.

Commission, bonuses and transport allowance will be paid upon meeting the performance expectations.

Work Environment

Location: Field-based role covering assigned LGAs in Northern Nigeria (e.g., Kano, Kaduna, Bauchi, Jos). Occasional visits to regional offices for training or meetings.
Travel: Extensive travel within assigned regions, including rural areas. Reliable transport and security protocols provided.
Tools Provided: Access to CRM software, geolocation apps, and demo kits for products like drip irrigation systems and motorized sprayers.
Work Hours: Flexible, with expectation of 40-50 hours/week, including field visits and reporting.

Application Process

To apply, please submit:

Your updated CV and cover letter to sales@veggieconcept.ng highlighting relevant experience in sales or agriculture.
A cover letter explaining why you are passionate about promoting farm technologies in Northern Nigeria.
Contact details of two references/guarantors
Submit applications to sales@veggieconcept.ng
Application Deadline: October 1, 2025

Note: Only shortlisted candidates will be contacted for interviews, which may include a practical sales demo or role-play.